Mobile Apps. Why responsive design actually begins on the server.
Yiibu is a small office in Edinburgh specialized in Mobile marketing. And they spent quite some time to think about more efficient processes in creating mobile apps - particularly in replacing native with web apps. If there is such a thing as a superhit on Slideshare their first presentation Rethinking the Mobile Web comes pretty close to it. And the deck embedded below is again a strong statement for web apps. It is long but very smart.
Adaptation: Why responsive design actually begins on the server
It is just a bit more than a year that Chris Anderson on Wired claimed that the future will be "driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule."
I guess this one time he was wrong.
View more presentations from yiibu
About the Author
Gerald The guy behind davaidavai.com. Gerald Hensel is a digital marketing guy with roughly 15 years of experience in creative and strategy development in the craziest of all industries. Gerald is currently living in Berlin. And if he is not blogging here he is most likely celebrating his sense for everything WTF, politics, running, cartoons or he might be reading a good old book possible. Contact him via twitter. And do also check out his other project PlanetWTF
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