Mobile mobile-apps

Published on September 28th, 2011 | by Gerald

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Mobile Apps. Why responsive design actually begins on the server.

Yiibu is a small office in Edinburgh specialized in Mobile marketing. And they spent quite some time to think about more efficient processes in creating mobile apps - particularly in replacing native with web apps. If there is such a thing as a superhit on Slideshare their first presentation Rethinking the Mobile Web comes pretty close to it. And the deck embedded below is again a strong statement for web apps. It is long but very smart. It is just a bit more than a year that Chris Anderson on Wired claimed that the future will be "driven primarily by the rise of the iPhone model of mobile computing, and it’s a world Google can’t crawl, one where HTML doesn’t rule." I guess this one time he was wrong.

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