The following campaign for the world's largest museum complex 'The Smithsonian' has generated some buzz lately. Unfortunately it is not real - it is the product of copywriter Matt Kapler who indeed came up with a brilliant idea to bring the history section in a museum to live in an unexpected way - Smithsonian, historically hardcore.
Very well done, Matt. I love it particularly as I studied politics and history.
Topics that need a bit of spice to be interesting for a lot of people (even though the Osman Empire was fucking interesting). In fact it reminds me a bit of another fake campaign targeted at Nerds for Wikipedia.
Thanks to Behance for the link.
Visual 1.Visual 2Visual 3
Gerald The guy behind davaidavai.com. Gerald Hensel is a digital marketing guy with roughly 15 years of experience in creative and strategy development in the craziest of all industries.
Gerald is currently living in Berlin. And if he is not blogging here he is most likely celebrating his sense for everything WTF, politics, running, cartoons or he might be reading a good old book possible. Contact him via twitter. And do also check out his other project PlanetWTF