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Published on März 21st, 2011 | by Gerald

Smithsonian. Historically Hardcore.

The following campaign for the world's largest museum complex 'The Smithsonian' has generated some buzz lately. Unfortunately it is not real - it is the product of copywriter Matt Kapler who indeed came up with a brilliant idea to bring the history section in a museum to live in an unexpected way - Smithsonian, historically hardcore.

Very well done, Matt. I love it particularly as I studied politics and history.

Topics that need a bit of spice to be interesting for a lot of people (even though the Osman Empire was fucking interesting). In fact it reminds me a bit of another fake campaign targeted at Nerds for Wikipedia.

Thanks to Behance for the link.

Visual 1 . Visual 2

Visual 3

Tags: Ads, Cool, Copywriting, Creativity, Funny, history, Ideas, Matt Kapler, Media, museum, Museums, Osman Empire, Smithsonian, We like

About the Author

Gerald The guy behind davaidavai.com. Gerald Hensel is a digital marketing guy with roughly 15 years of experience in creative and strategy development in the craziest of all industries. Gerald is currently living in Berlin. And if he is not blogging here he is most likely celebrating his sense for everything WTF, politics, running, cartoons or he might be reading a good old book possible. Contact him via twitter. And do also check out his other project PlanetWTF

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LN_Photo

I love the slogan, but, gotta take points off for accuracy; Teddy Roosevelt was shot BEFORE his speech, the text of the speech was in his pocket and slowed the bullet. Had he been shot “mid-speech”, he’d be dead.
Anonymous

There is only one thing better than an ad for history nerds: History nerds that prove the copywriter wrong. High five.
http://thetylerhayes.com Tyler Hayes

Gun duels on the White House lawn = respect. Also see: Andrew Jackson.
http://thetylerhayes.com Tyler Hayes

Gun duels on the White House lawn = respect. Also see: Andrew Jackson.
Jamie Ball

You’re a loser
Anonymous

8-o
Gumblejack

The fifty page speech probably did less to slow the bullet than his steel glasses case.
Sean

So it’s OK to be inaccurate is it?

Viva stupid.
Karinamsanchez

i think i love you.
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http://profiles.google.com/kyle.sexson kyle sexson

They probably meant it hit in about the middle of the paper…jk
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Rob Banks

Actually, he was shot while greeting his audience according to the History Channel’s website. Technically, that IS mid-speech. And the bullet was actually stopped by his eye-glasses case. Who cares anyway, Teddy Roosevelt was a badass either way and 50 Cent ain’t shit.
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Smithsonian. Historically Hardcore.

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Smithsonian. Historically Hardcore.

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