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Published on March 21st, 2011 | by Gerald Hensel

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Smithsonian. Historically Hardcore.




 Smithsonian. Historically Hardcore.The following campaign for the world’s largest museum complex ‘The Smithsonian‘ has generated some buzz lately. Unfortunately it is not real – it is the product of copywriter Matt Kapler who indeed came up with a brilliant idea to bring the history section in a museum to live in an unexpected way – Smithsonian, historically hardcore.

Very well done, Matt. I love it particularly as I studied politics and history.

Topics that need a bit of spice to be interesting for a lot of people (even though the Osman Empire was fucking interesting). In fact it reminds me a bit of another fake campaign targeted at Nerds for Wikipedia.

Thanks to Behance for the link.

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smithsonian11 Smithsonian. Historically Hardcore.
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Visual 2

smithsonian2 Smithsonian. Historically Hardcore.
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smithsonian3 Smithsonian. Historically Hardcore.


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  • LN_Photo

    I love the slogan, but, gotta take points off for accuracy; Teddy Roosevelt was shot BEFORE his speech, the text of the speech was in his pocket and slowed the bullet. Had he been shot “mid-speech”, he’d be dead.

  • Anonymous

    There is only one thing better than an ad for history nerds: History nerds that prove the copywriter wrong. High five.

  • http://thetylerhayes.com Tyler Hayes

    Gun duels on the White House lawn = respect. Also see: Andrew Jackson.

  • http://thetylerhayes.com Tyler Hayes

    Gun duels on the White House lawn = respect. Also see: Andrew Jackson.

  • Jamie Ball

    You’re a loser

  • Anonymous

    8-o

  • Gumblejack

    The fifty page speech probably did less to slow the bullet than his steel glasses case.

  • Sean

    So it’s OK to be inaccurate is it?

    Viva stupid.

  • Karinamsanchez

    i think i love you.

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  • http://profiles.google.com/kyle.sexson kyle sexson

    They probably meant it hit in about the middle of the paper…jk

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  • Rob Banks

    ¬†Actually, he was shot while greeting his audience according to the History Channel’s website. Technically, that IS mid-speech. And the bullet was actually stopped by his eye-glasses case. Who cares anyway, Teddy Roosevelt was a badass either way and 50 Cent ain’t shit.

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