Even though I would like to shoot myself every time I hear the term 'viral video' there certainly is a social trigger that turns TV commercials into something users like to share online. Some of the most successful examples over the last two years were Evian's Roller Babies and VW's commercial 'The Force'.
Check out how much reach these two ads generated. Particularly interesting - Evian definitely had more Youtube views, but interaction with VW's film seems to be much higher (via Griffin Farley).
Gerald The guy behind davaidavai.com. Gerald Hensel is a digital marketing guy with roughly 15 years of experience in creative and strategy development in the craziest of all industries.
Gerald is currently living in Berlin. And if he is not blogging here he is most likely celebrating his sense for everything WTF, politics, running, cartoons or he might be reading a good old book possible. Contact him via twitter. And do also check out his other project PlanetWTF