Ideas, Ideas, Ideas. @Uberblond explains Strategy.
To be honest, I neither like info visuals nor do I enjoy reading most of the smartass 'Everything will change' decks anymore. Over the last couple of years Slideshare has become a Powerpoint dump of well-designed and extremely superficial documents...but sometimes I still find a Gem. In the beginning I thought 'Ideas, Ideas, Ideas' is just one more deck that explains how cool the world would be if you only wouldn't sit in your shitty agency...but it isn't. The following presentation by Heidi Hackemer (@Uberblond), Strategy Director at BBH NYC is a great example of a well explained agency process. Heidi describes the structure of a strategically-founded idea in an ideal world, the pitfalls, the team processes and the desired output. Something I would be able to give to my dad to make him understand what the hell I am actually doing. Strategy in a nutshell. Nothing more, nothing less - just well explained. Great job, Heidi.
ideas idea ideas: strategy talk with MAS
View more presentations from hackemer.
About the Author
Gerald The guy behind davaidavai.com. Gerald Hensel is a digital marketing guy with roughly 15 years of experience in creative and strategy development in the craziest of all industries. Gerald is currently living in Berlin. And if he is not blogging here he is most likely celebrating his sense for everything WTF, politics, running, cartoons or he might be reading a good old book possible. Contact him via twitter. And do also check out his other project PlanetWTF
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