Published on Oktober 19th, 2010 | by Gerald0
Oh Boy. I think Social Just Ate Itself.Sometimes I find digital marketing quite funny. No matter how much you talk about a world of free conversation, open brands etc - I am under the impression we are getting back to a more traditional usage of digital media. Lean back that is.
- The success of Apple's iPad - a win for lean back marketing. The thing is not a machine for creators. It's TV. Read Jeff Jarvis' rationale to return his iPad.
- According to emarketer brand campaigns and ads generate most Fans on Facebook. Yes, we are talking about banners.
- Even Mashable calls the youtubized Old Spice TV campaign a Social Media campaign. What a surprising definition.
- Apple TV vs google TV. Hey, what's on TV tonight, darling?