Here we go again with a chart. But a good one.
You know the rules - you are sitting in a meeting with a bunch of other marketing blokes (and possibly the client) and all of you pretend the pork meat/washing powder/light bulb/whatever thay you are trying to sell is interesting in regards to the campaign/viral superhit/Facebook page you want to come up with. Bad news, it almost never is.
Just in case any of your colleagues starts to promote his fantastic idea to engage urban hipsters to record this video and upload it to your light bulb website using an Augmented Reality app, simply point to the chart below. It actually says one thing - few people are really interested in marketing. Well...almost no one. Some of your target group might really be deep into sneakers. But honestly...almost no one will become a fan of the sausage you are trying to sell - except if you have a really great idea or bribe them. Your choice.
This simple truth is closely related to this 'letter to all of advertising and marketing.' Genius that is. And as I just found out, it both comes from a London-based agency called SellSell. I like them.
Gerald The guy behind davaidavai.com. Gerald Hensel is a digital marketing guy with roughly 15 years of experience in creative and strategy development in the craziest of all industries.
Gerald is currently living in Berlin. And if he is not blogging here he is most likely celebrating his sense for everything WTF, politics, running, cartoons or he might be reading a good old book possible. Contact him via twitter. And do also check out his other project PlanetWTF