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Hello. And Fuck you Nissan.

August 24th, 2010 • Ads

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I just stumbled upon this pic of the current Nissan campaign by TBWA London. It is not only a boring headline, it also shows a lot of disrespect and lack of any kind of cultural sensitivity no taste at all. The headline alters the first stanza of Germany’s national anthem – ‘Deutschland, Deutschland ueber alles’ (‘Germany, Germany above all’).

I am not so sure if Nissan and TBWA know that this part of Germany’s anthem is (not prohibited but) officially banned in Germany due to its function in the Third Reich. We sing the third strophe now for about 65 years…apart from a couple of skinheads. And yes, coming up with this headline in 2010 is highly offensive for a German. But what I feel sorry about most, TBWA – your lack of knowledge in combination with bad copywriting.

Does Nissan actually sell cars in Germany too? I think so.

Tags: Ads, Campaign, Fail, Germany, Nissan, Underway

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http://www.pr-hamster.com prhamster

I liked the frontal attack on German cars by Nissan so far. Someone clearly didn’t do their research on this one… I almost want to point out its ironic that it’s a Japanese company that comes up with this slogan and misses it’s historical relevance, but that would equally unjustified I guess.

Thanks for catching this one and enhancing it with a fitting headline though!
Anonymous

Thanks for the comment. Yes, I think this is a great example of a good startegy and bad creative. And I absolutely agree with you – it is interesting that it’s a Japanese company.
http://centralcontracts.bing.com www.centralcontracts.com

whoops, bad marketing by nissan.

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