Bizarre. My Tram Station is an Outdoor Award Entry.
August 22nd, 2010 • Ads
I work pretty much in the center of Amsterdam. I love the city. But to be honest, there are nicer places than Leidseplein, the square nearby which opens the gates to the touristic part of the city.
What I find really bizarre (beyond stoned German teenagers) is Leidseplein’s tram station. In fact, it’s not a tram station – it is a living Cannes Outdoor Lions Award entry for the city’s agencies. Every second week the tram station is in the center of another expensive outdoor ad idea that you cannot see anywhere else. It’s the kind of stuff that you see in award videos. The kind of idea that is getting sold to award jurys as a globally executed ad campaign, while in fact we are talking about one tram station at Leidseplein.
This week it’s 180 TBWABEC with adidas F50 Lightspeed.
A couple of weeks ago it was some fantasy motion picture…
Or how about M&Ms?
I wonder what happens next week. Anything seems to be possible from a lifesize deathstar to a horde of zombies. That’s alright with me as long as I am still able to read the train schedule.
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