It’s the conversation, stupid.

Genius. An Open Letter to All of Advertising and Marketing.

August 20th, 2010 • We like

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Ah, great!

Read the following letter. It’s a letter about cocreation and crowdsourced ad campaigns by a user who simply does not want to participate. I love the brilliant laconic truth of it. And even though I don’t know who Brian is, his words of wisdom will never be forgotten – ‘I want to eat tasty sausages. I don’t necessarily want to upload videos.’ (via PSFK and JohnnieMoore)

Tags: Consumers, Cool, Funny, letter, Truth, We like, World

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Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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