A letter to Warhol. ‘I hear you like Tomato Soup’.

August 12th, 2010 • We like

Lovely.

This is a letter from 1964 written by overjoyed William McFarland, at that time product marketing manager at Campbell’s Soup to the young Andy Warhol. Some complimentary cans of soup soon followed. Two years prior to the letter Warhol had staged 32 of his now world famous Campbell Soup Can pictures.

Ah…multiplier outreach. You gotta love it. And as a letter almost as good as Mick Jagger’s letter to Andy Warhol five years later.

(thanks to A letter of note)

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