Case Study. Old Spice Guy flexes his Muscles.
August 5th, 2010 • Ads, Strategy, We like
Yes, we all love Old Spice now. No, it was not at all unsuccessful. In fact Wieden + Kennedy did not only stage a highly entertaining stunt with ‘the man your man could smell like’ – obviously it had exactly the effect a great campaign is supposed to have. It sold stuff.
I admit, ad agency case studies should always be watched with a certain skepticism. But hey, the best social media first ad campaign of the 21st century rocks big time (via adweek).
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http://johanneskleske.com jkleske
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ghensel
