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Study. The 8 success Criteria for Facebook Page Marketing.

Juli 28th, 2010 • Reports, Social, Strategy

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Altimeter Group has just staged a new report that wants to define ‘The 8 success Criteria for Facebook Page Marketing‘. Seriously – the report is not a revolution. Nevertheless it works with quite an interesting empirical model. And I like the conclusion and case studies in the end.

The report ‘gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices‘. And about half of the reviewed brands did not do too well in activating full scale Word of Mouth. Take a look at Altimeter’s report. I am happy to hear what you pull out of it.

The 8 Success Criteria For Facebook Page Marketing

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Tags: Altimeter, Best Practice, Brands, Cases, Facebook, Reports, Social Influence Marketing, Strategy

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