It’s the conversation, stupid.

Bad News. Nobody is interested in your Social Platforms.

Juni 23rd, 2010 • Social, Strategy, Tools

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Actually I hate documents about social media. Honestly. I hate these decks almost as much as infographics about social media.

But I have to admit, I started smiling while I read this deck by Bart De Waele. It is not an analysis, it does not stage new insights or come up with a new conclusion to what marketing is all about – it just says what needs to be said. “Nobody is interested in your social stuff, as long as you do not interact constantly, honestly and wholeheartedly. Marketing in the social sphere should not revolve around rollout plans but around conversations.” Period.

Thanks to ‘We are social‘ for sharing it.

View more presentations from Bart De Waele.

Tags: Brands, Prediction, Social Influence Marketing, Social Networks, Strategy, Truth, World

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