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Nike. Write the Future.

Mai 21st, 2010 • Ads, Brands

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Okay Nike. Nice one.

The sportswear brand really becomes a web video specialist. After the last couple of really cool, entertaining commercials Nike brings the fun back into advertising (and to be honest – I don’t care whether a commercial entertains me on TV or Youtube, as long as it’s fun to watch.) ‘Write the Future’ is an inspiring ride, featuring some of the greatest football stars of today. Its topic is the one moment when a player is in control of the ball and whole nations start to scream and shout or start to cry.

The new commercial was created by Wieden & Kennedy and was directed by director and producer Alejandro G. Iñarritu (21 Grams, Babel). It stages stars like Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribery, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Gerard Pique, Ronaldinho, Landon Donovan, Tim Howard and Thiago Silva, with guest cameos by tennis legend Roger Federer and basketball superstar Kobe Bryant. Homer Simpson completes the star-studded cast of appearances. The film will be shown on TV for the first time on May 22nd during the European Club Final.

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