Digital Creative. The Anatomy of Persuasiveness.

April 20th, 2010 • Display

Even though I don’t agree with the premise of this deck by Soap (“display rocks”), it contains a couple of very true thoughts about digital. Or, to be more precise, six foundations of what turns digital superior to more than a challenger of traditional advertising.

Thanks to Griffin for the link

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Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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