Web Videos. Mike, Bud and the LOL Thunderdome.

Yes. Certain things simply had to be said one day:

None of us are ever more than one click away from looking at Kitten or Porn. And that’s a really, really tough challenge for brands.

This quote by Undercurrent’s Mike Arauz during his and Bud Caddell’s presentation at SXSW is one of the most beautiful pieces of digital marketing wisdom ever. But even beyond these words of clear, brilliant truth their video-supported presentation rocks (as usual). Web Video Thunderdome tries to identify success factors of webvideos…simply by watching and analyze some good ones. Check out the funny and brilliant Presentation. By the way, the ‘Pants on the Ground‘ video, which the guys mention, is just awesome.

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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