Agencies. Thank God It’s Doomsday.

Nowaday’s challenges for ad agencies worldwide are closely connected with a grown up customer. Personally I am not a fan of agency bashing. I am convinced most agencies are not well prepared for today’s world. But I think most of them will reinvent themselves.

Nevertheless I found this little clip remarkable. It tells a good story as starting point to stress today’s Ad Agency’s Public Enemy #1 – substantial Change. It was produced for FITC, Toronto, a digital tech & storytelling conference. I want to go there – unfortunately I won’t be able to :-( .

>Via Fischmarkt

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

The thoughts and opinions on this aite are my own, and not that of my employer.

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