IKEA. Do You Need a Hand?

März 11th, 2010 • Ads

There are ads and then there are ads. The clever, simple and intriguing idea below does three things at once (which is not common for German creation anymore): It describes a problem, it solves it using the brand’s means and it’s not just award-focused Zombie creation. High five Grabarz & Partner. I love it.


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Thanks to Heuserkampf for the Link. Via Scaryideas.

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  • http://www.bildbunt.de/ Andreas

    Schön gemacht.
    - Schießt meiner Meinung nach aber den Produkten von IKEA ins Knie. Die Anzeigen werben für den Montageservice – vermitteln aber gleichzeitig: Die IKEA-Produkte selbst sind so kompliziert, dass der Aufbau ohne fremde Hilfe im Desaster endet.

  • Pingback: Help! Oops! Shit! | Zeugs & Gedöns: Werbung

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Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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