Survey. One in five U.S. Marketing Dollars will be social by 2015.

März 3rd, 2010 • Business

If there is one survey result connected to social media which really surprised me, it is this. According to emarketer and a survey by Duke University’s Fuqua School of Business and the American Marketing Association (AMA), almost 18% of all marketing dollars will be parked in social media activities by 2015. This is one fifth of every U.S. all budgets  - not just digital or PR. Yes – wow!

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    It only makes sense. Once businesses really learn the true power of social media, they will get the benefits of a creative medium that will engage and create higher customer satisfaction.

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Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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