http://davaidavai.com/2010/02/02/poll-is-there-still-a-line-between-traditional-and-digital-marketing/ It's the conversation, stupid. Mon, 06 Feb 2012 15:49:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://davaidavai.com/2010/02/02/poll-is-there-still-a-line-between-traditional-and-digital-marketing/comment-page-1/#comment-323 Let’s call it reality. A short feedback to Bud Caddell. | davaidavai.com Mon, 08 Feb 2010 21:47:59 +0000 http://davaidavai.com/?p=1097#comment-323 [...] name it. In a small poll on my blog last week I asked if there is still such a big line between traditional and new jobs in the industry. The answers ranged from ‘Absolutely. Digital agencies haven’t got [...] [...] name it. In a small poll on my blog last week I asked if there is still such a big line between traditional and new jobs in the industry. The answers ranged from ‘Absolutely. Digital agencies haven’t got [...]

]]> http://davaidavai.com/2010/02/02/poll-is-there-still-a-line-between-traditional-and-digital-marketing/comment-page-1/#comment-315 ghensel Wed, 03 Feb 2010 16:18:39 +0000 http://davaidavai.com/?p=1097#comment-315 Isn't the question wether we still talk about campaigns in the first place. Is it advertising? Or do we talk about something to enrich a product? Isn't the question wether we still talk about campaigns in the first place. Is it advertising? Or do we talk about something to enrich a product?

]]> http://davaidavai.com/2010/02/02/poll-is-there-still-a-line-between-traditional-and-digital-marketing/comment-page-1/#comment-314 ghensel Wed, 03 Feb 2010 16:17:44 +0000 http://davaidavai.com/?p=1097#comment-314 Convergence yes. I just ask myself wether an integrated agency is actually able to deliver the many different ways to stage digital. Realizing a TV spot and rolling it out worldwide is something completely different than to engage in a meaningful conversation 24/7. I think, currently that's simply too much for a traditional agency. Convergence yes. I just ask myself wether an integrated agency is actually able to deliver the many different ways to stage digital. Realizing a TV spot and rolling it out worldwide is something completely different than to engage in a meaningful conversation 24/7. I think, currently that's simply too much for a traditional agency.

]]> http://davaidavai.com/2010/02/02/poll-is-there-still-a-line-between-traditional-and-digital-marketing/comment-page-1/#comment-312 darrylj Wed, 03 Feb 2010 08:15:05 +0000 http://davaidavai.com/?p=1097#comment-312 Collaboration between traditional and digital marketers, on integrated campaigns, produces some phenomenal results. Silos are a thing of the past. Eliminating 'the line' between old and new is the way forward. Collaboration between traditional and digital marketers, on integrated campaigns, produces some phenomenal results. Silos are a thing of the past. Eliminating 'the line' between old and new is the way forward.

]]> http://davaidavai.com/2010/02/02/poll-is-there-still-a-line-between-traditional-and-digital-marketing/comment-page-1/#comment-311 Brad Barker Wed, 03 Feb 2010 02:03:21 +0000 http://davaidavai.com/?p=1097#comment-311 Great topic Gerald. I work in a fully-integrated ad agency, combining both traditional and digital. I believe that leaving the "silo" model behind will become the norm, as an integrated, collaborative environment is more conducive to a better finished product and better for the client. This convergence will be interesting to watch. Great topic Gerald. I work in a fully-integrated ad agency, combining both traditional and digital. I believe that leaving the “silo” model behind will become the norm, as an integrated, collaborative environment is more conducive to a better finished product and better for the client. This convergence will be interesting to watch.

]]> http://davaidavai.com/2010/02/02/poll-is-there-still-a-line-between-traditional-and-digital-marketing/comment-page-1/#comment-715 Jesse Tue, 02 Feb 2010 20:55:00 +0000 http://davaidavai.com/?p=1097#comment-715 I think that it's still years away, and you'll always have specialists, but eventually, all advertising/marketing will be folded back under one roof at agencies and clients. I'm sure that there used to be "TV guys" who just did the TV thing back in the forties and fifties, but at some point, you have to have somebody control the communication plan from soup to nuts. JMHO. I think that it’s still years away, and you’ll always have specialists, but eventually, all advertising/marketing will be folded back under one roof at agencies and clients. I’m sure that there used to be “TV guys” who just did the TV thing back in the forties and fifties, but at some point, you have to have somebody control the communication plan from soup to nuts. JMHO.

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