Poll. Is there still a line between traditional and digital marketing jobs?

Februar 2nd, 2010 • Poll

Marketing people usually have marketing friends. Personally I switched from traditional advertising to digital about five years ago. And even though I was quite doubtful in the beginning, I am very happy about this decision. Nevertheless I watch friends from traditional advertising trying to cross the (still existing) border between advertising and digital. Some are succesful because they may have worked on a couple of high profile digital projects. Some of them seem to have a harder time to become credible digital copywriters/concept developers/art directors.

I would like to find out about your background and your vision

  • Do you consider yourself as an ad person? Is digital marketing advertising? Or is it something completely different?
  • Did you ever work in traditional advertising? If yes, when/how did you cross the line?
  • Do you think traditional and digital marketing will be fully integrated? Or will they their own silos?

I am very interested in what you think.

Just answer the following quick polls and feel free to comment on how you crossed the line from traditional to digital (or back).






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  • Jesse

    I think that it’s still years away, and you’ll always have specialists, but eventually, all advertising/marketing will be folded back under one roof at agencies and clients. I’m sure that there used to be “TV guys” who just did the TV thing back in the forties and fifties, but at some point, you have to have somebody control the communication plan from soup to nuts. JMHO.

  • http://twitter.com/Brad_C_Barker Brad Barker

    Great topic Gerald. I work in a fully-integrated ad agency, combining both traditional and digital. I believe that leaving the “silo” model behind will become the norm, as an integrated, collaborative environment is more conducive to a better finished product and better for the client. This convergence will be interesting to watch.

  • darrylj

    Collaboration between traditional and digital marketers, on integrated campaigns, produces some phenomenal results. Silos are a thing of the past. Eliminating 'the line' between old and new is the way forward.

  • ghensel

    Convergence yes. I just ask myself wether an integrated agency is actually able to deliver the many different ways to stage digital. Realizing a TV spot and rolling it out worldwide is something completely different than to engage in a meaningful conversation 24/7. I think, currently that's simply too much for a traditional agency.

  • ghensel

    Isn't the question wether we still talk about campaigns in the first place. Is it advertising? Or do we talk about something to enrich a product?

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