Slightware. The difference between a campaign and a conversation.

Dezember 22nd, 2009 • Brands, Social, Strategy

Kenneth J. Weiss’ book Slightware is a book on the challenges brands face in nowaday’s complex marketing realities. Reader praise the book as a great compendium about today’s marketing. Plus it comes with quite a bunch of great pictures info visualizations. I found this one particularly interesting: Campaigns vs Conversations. No, it is not completely new. But it summarizes a couple of key properties in one visualization. Info visualizations – a great way to promote your blog, book or whatever since 1853.

Tags: Adaptation Marketing, Agencies, Brands, Campaign, Conversation, Diagram, Social Business Design, Social Influence Marketing, Trends, visual, World

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