Strategy. Pinning it down on one page.

As I am in the process of working on a big strategy project I am looking for good ways to visualize stuff in a simple and intriguing way. Churchofthecustomer (via Bud Caddell) has come up with this nice example of a one-page-strategic-plan. I think it’s rather an internal sheet that you print out and put on the wall to keep everyone on the same page. Plus, it probably interacts well with creative briefs. I love its simplicity but as in good creative briefs – coming up with something so simple, is quite a complex task. (Full graphic here)

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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