Strategy. Pinning it down on one page.
As I am in the process of working on a big strategy project I am looking for good ways to visualize stuff in a simple and intriguing way. Churchofthecustomer (via Bud Caddell) has come up with this nice example of a one-page-strategic-plan. I think it's rather an internal sheet that you print out and put on the wall to keep everyone on the same page. Plus, it probably interacts well with creative briefs. I love its simplicity but as in good creative briefs - coming up with something so simple, is quite a complex task. (Full graphic here)
About the Author
Gerald The guy behind davaidavai.com. Gerald Hensel is a digital marketing guy with roughly 15 years of experience in creative and strategy development in the craziest of all industries. Gerald is currently living in Berlin. And if he is not blogging here he is most likely celebrating his sense for everything WTF, politics, running, cartoons or he might be reading a good old book possible. Contact him via twitter. And do also check out his other project PlanetWTF
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