Print Advertising. Yes, it is dead.
November 21st, 2009 • Allgemein
One can argue that he slow death of traditional media is perfectly summarized in Rupert Murdoch’s bizarre war with google. The awl, instead, has just published this diagram which visualizes ad revenue vs newsstand and subscriber sales of major print media titles. It highlights the end of the print advertising era. While sales revenues rise or stay on the same level, ad revenues decline with rocket engines attached to it. I am not convinced, ignorance will restore the status quo (check out the Awl’s post here).
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