Print Advertising. Yes, it is dead.

One can argue that he slow death of traditional media is perfectly summarized in Rupert Murdoch’s bizarre war with google. The awl, instead, has just published this diagram which visualizes ad revenue vs newsstand and subscriber sales of major print media titles. It highlights the end of the print advertising era. While sales revenues rise or stay on the same level, ad revenues decline with rocket engines attached to it. I am not convinced, ignorance will restore the status quo (check out the Awl’s post here).

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as strategic concept developer for Neue Digitale / Razorfish in Frankfurt, Germany. If you wamt to check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message...

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