http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/ It's the conversation, stupid. Wed, 16 May 2012 09:22:31 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/comment-page-1/#comment-270 Adaptive Marketing. How not to go the Dodo way, Part 2. | davaidavai.com Wed, 09 Dec 2009 18:01:43 +0000 http://davaidavai.com/?p=723#comment-270 [...] Whip A pretty fresh example of a rather ATLesque brand going adaptive was Miracle Whip. The story so far: Miracle Whip launched a set of rather cheesy TV ads revolving around U.S. [...] [...] Whip A pretty fresh example of a rather ATLesque brand going adaptive was Miracle Whip. The story so far: Miracle Whip launched a set of rather cheesy TV ads revolving around U.S. [...]

]]> http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/comment-page-1/#comment-219 ghensel Thu, 19 Nov 2009 14:48:05 +0000 http://davaidavai.com/?p=723#comment-219 What I wanted to express here is my hope that this basic concept stays. What Miracle did here was to focus on the context for once. Checking out, what's outside, reacting on it quickly...I mean dialogue. This one thing is nice, but if this becomes the core concept of Miracle's marketing -> Cool What I wanted to express here is my hope that this basic concept stays. What Miracle did here was to focus on the context for once. Checking out, what's outside, reacting on it quickly…I mean dialogue. This one thing is nice, but if this becomes the core concept of Miracle's marketing -> Cool

]]> http://davaidavai.com/2009/11/13/adaption-marketing-miracle-whip-shows-how-its-done/comment-page-1/#comment-215 ella Thu, 19 Nov 2009 08:06:56 +0000 http://davaidavai.com/?p=723#comment-215 Great article about adaption marketing. My question though, is, at the end of the day, after you talk about Miracle Whip's commercial and after you laugh at Stephen Colbert's and Miracle Whip's exchange, do you buy the product? The ad folks can pat themselves on the back IF sales pick up. Great article about adaption marketing. My question though, is, at the end of the day, after you talk about Miracle Whip's commercial and after you laugh at Stephen Colbert's and Miracle Whip's exchange, do you buy the product? The ad folks can pat themselves on the back IF sales pick up.

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