2012. Flooding the Subway.

November 7th, 2009 • Ads

I found this brilliant piece of disruptive Out Of Home advertising on the blog of my friends from Creativecriminals. To promote the new apocalyptic movie 2012 in Brazil the subway Cantagalo in Rio de Janeiro was convered with a 45 m² banner simulating the flood on both sides. You have probably seen the 2012 trailer which plays with the idea of the world’s end being caused by some kind of Maya calendar prophecy. With the usual Empire State Buildings collapsing and White House’s exploding…

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Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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