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Scare tactics. Apple, Microsoft and the question who’s lying.

November 6th, 2009 • Ads

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Microsoft has delivered quite a lot of enjoyment to my computer screens when it came to ads. Highlights such as Songsmith and the latest Windows 7 party spots can only be described as either really, really dark self-ironic humor or plain and simple as bizarre. In comparison – all of us love the Mac and the PC guy. But what they do is actually still to paint a pucture of the boring, conservative, uncool Microsoft which constantly tries to ignore its bad product quality and still lies to the user. But is this true?

Check out this short analysis of Apple vs Microsoft spots. It rather makes me perceive Apple as a brand constantly working with scare tactics.

Tags: Ads, Analysis, Apple, Fail, history, Microsoft

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