Mercedes. How Razorfish activated for the E Class.
November 4th, 2009 • Allgemein
My employer Razorfish won the Mercedes USA account about a year ago. The agency had worked for Mercedes AMG for quite some time, but winning the mothership was something different. Now, after the first couple of projects they have created this video showcasing the ad campaign for the Mercedes E Class (via my colleague David Deal). To be honest: I would definitely have chosen a different tune for the presentation, but the banner concepts are really nice. I saw the first NY Times banner ad live in action – and it was pretty cool.
Mercedes-Benz – 2010 E-Class launch from peter knierim on Vimeo.
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