Heaven or Hell. That’s where you go when you live in Germany.

It may be a little bit off topic but I found this experimental research pretty funny. My friends from Leo Burnett Frankfurt have tried to find out in which part of Germany you are most likely to go to hell. They tried to combine research data from institutions such as the Federal Police on theft and violent crimes in Germany and combined it with the concept which we call “The 7 deadly Sins”.

Red = Going to hell!
Yellow = Purgatory (Fegefeuer) at least!
Gray = Not sinning, but also not being angelic!
Green = Angelic behavior = Going to heaven!

It may look ugly and it’s not completely representative but it’s funny as hell.

  • Andree

    I agree with what it says about Berlin.

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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