Crazy. Meet a Belarusian Media Mix.
Oktober 12th, 2009 • Experimental, Ideas, Media, We like
And now for something completely different: Advertising in the post-Soviet world (for the kids: the Soviet Union was…okay, forget that). The Prodigy just toured Belarus. Their gig at the Dinamo stadium in Minsk was advertised for, beyond other media, on eggs, which were sold in local stores. Ummm…I guess, you got to target your customers where they are, right? (via Englishrussia)

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