Crazy. Meet a Belarusian Media Mix.

welikeAnd now for something completely different: Advertising in the post-Soviet world (for the kids: the Soviet Union was…okay, forget that). The Prodigy just toured Belarus. Their gig at the Dinamo stadium in Minsk was advertised for, beyond other media, on eggs, which were sold in local stores. Ummm…I guess, you got to target your customers where they are, right? (via Englishrussia)

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as strategic concept developer for Neue Digitale / Razorfish in Frankfurt, Germany. If you wamt to check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message...

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