Lufthansa. Getting jiggy with social inflight data.
Oktober 7th, 2009 • Business, Ideas, Social Business
Social Media and Airlines share a long tradition (if you can talk about tradition in this field). The reasons seem obvious: Travelling is about people, about service and quite often about the good sides of life. JetBlue just broke a million followers on twitter. And Virgin America replaces advertising with Social Media pretty often with a focus on micro Communities in flight.
Apart from many other aspects, onboard Wifi seems to be the magic word. It can turn customers into a small social network and makes them spread the word from inside a 747. Southwest Airlines, Delta, Lufthansa Virgin…everybody seems to work on his own respective inflight Wifi Solution.
While only 13 Lufthansa planes are wified by now, Lufthansa America has its own solution to make passengers communicate inflight. Check out this nice tool which provides your friends with interesting flight data as you’re underway:
Lufthansa MySkyStatus let’s you integrate Twitter and Facebook and your planes updates your status automatically while you fly. It’s not essential for Peace in Middle East but it sure is a nice tool to play with. Well done (via Bewegungsmelder / Heuserkampf).
I would be very interested in good Social Airline Cases. Please comment on your favourite examples on how Airlines satisfy their customers using digital means.
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