Advertising. 2009 vs. 1980.

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  • Gotta love how technology has simplified all of our lives huh.
  • ghensel
    Actually I love this easyness of tech. On the other hand, I did not miss anything in the 1980s. Instead, I was a pretty happy kid. I read a kid in Germany in 1980 had a tactical reach (when playing outside) of about 15 miles. Now it is 1.
  • I know. I'm torn, as a marketing professional and a consumer, I love what technology has done for us. The options and channels of communication are so exciting and have amazing potential.

    But as a human being I can see how our technology has added a layer of complexity that's worked, in some instances, against us. Making it easier for some to isolate from face-to-face conversations, time with friends, family, neighbors and even the normal rhythms of life.

    I wonder when people look back in a century if they're going to marvel at how divided and distracted we were as a people. Who knows. The love, hate relationship goes on!
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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as strategic concept developer for Neue Digitale / Razorfish in Frankfurt, Germany. If you wamt to check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message...

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