Nike. Introducing Football+.
Oktober 4th, 2009 • Allgemein
Nike has just introduced a new sport feature called Nike Football+. At the first glance it looks like a retail orientated version of its award winning running program Nike+. Instead of Apple plus Nike (Nike+), personalization this time seems to go into another direction. What I understood is, you buy a pair of soccer boots, receive a code and then you can take part in some kind of ‘elite soccer program’ (whatever that means).
As usual the responsible agency is the communicative business transformers from AKQA. And well…Soccer+ doesn’t exactly look like the big community approach of Nike+ Running but it’s an interesting concept to intertwine products and exclusive digital content. Social CRM that is.
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