Audi Surface Configurator. Touch it, feel it.

Oktober 1st, 2009 • Brands, Surface

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I work for Neue Digitale / Razorfish, a Frankfurt and berlin based subsidiary of the Razorfish network. As part of our dedication to the digital ecosystem of our clients we are not only engaged in Social Media and Analytics projects but also in POP and digital sales activities. This configurator for our client Audi was staged two weeks ago on this Microsoft Surface Table at the leading automotive fair, IAA, right here in Frankfurt. Technologically it was quite a challenging project but it worked out quite nicely. Some call it magic. Read all about it on Razorfish’s Emerging Experiences Blog.

Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.

Tags: Audi, Automotive, Brands, Cool, Creativity, Microsoft, Surface, Touch, visual, We like

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http://www.facebook.com/people/Gerald-Hensel/610548435 Gerald Hensel

Das ist mein erster Facebook Connect Login
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Herzlichen Glückwunsch Gerald – es funzt tatsächlich!
http://www.facebook.com/people/Thomas-Raithel/1385157461 Thomas Raithel

Herzlichen Glückwunsch Gerald – es funzt tatsächlich!
http://twitter.com/ghensel Gerald

This is a test with disqus
ghensel

this is a test
ghensel

This is another test with Disqus
ghensel

And this is the third Disqus test
http://www.germancarenthusiast.com/sell-it/audi/sell-audi Audi A4

This will become commonplace over the next decade. Car shopping should be more intuitive.
http://centralcontracts.blogspot.com www.centralcontracts.com

This is a great idea, thank you for sharing.
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