Audi Surface Configurator. Touch it, feel it.

I work for Neue Digitale / Razorfish, a Frankfurt and berlin based subsidiary of the Razorfish network. As part of our dedication to the digital ecosystem of our clients we are not only engaged in Social Media and Analytics projects but also in POP and digital sales activities. This configurator for our client Audi was staged two weeks ago on this Microsoft Surface Table at the leading automotive fair, IAA, right here in Frankfurt. Technologically it was quite a challenging project but it worked out quite nicely. Some call it magic. Read all about it on Razorfish’s Emerging Experiences Blog.

Audi Car Configurator on Surface @ IAA 2009 from Neue Digitale / Razorfish on Vimeo.

View Comments (Add Your Comment)

  1. Das ist mein erster Facebook Connect Login

  2. Herzlichen Glückwunsch Gerald – es funzt tatsächlich!

  3. This is a test with disqus

  4. this is a test

  5. This is another test with Disqus

  6. And this is the third Disqus test

  7. This will become commonplace over the next decade. Car shopping should be more intuitive.

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Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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