Tara Hunt. Your Social Media Strategy won’t Save you.

September 27th, 2009 • Business, Social Business

I have to admit, I had to reread this deck by Tara Hunt a couple of times. Maybe I am a bit slow or it’s the fascination of watching the results of Germany’s general elections right now ;-) …but it’s got something to say. The key argument of this deck is “Social Media itself is not relevant” if you don’t head towards user happiness. Good one, Tara. (via jkleske)

Your Social Media Strategy Won't Save You
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