Tara Hunt. Your Social Media Strategy won’t Save you.

I have to admit, I had to reread this deck by Tara Hunt a couple of times. Maybe I am a bit slow or it’s the fascination of watching the results of Germany’s general elections right now ;-) …but it’s got something to say. The key argument of this deck is “Social Media itself is not relevant” if you don’t head towards user happiness. Good one, Tara. (via jkleske)

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Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

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