Wave 4. New global report published.

Juli 28th, 2009 • Reports, Trends

One of the few worldwide studies on social media usage has just been published again. Universal McCann‘s Wave 4, successor to (surprise, surprise) last year’s Wave 3 has just been published. The study entitled ‘Power to the People’ is a great compendium and reveals once more that social networks are about to become the key platform for creating and sharing content of all kind. Personally, I think the key value of Wave 4 is the great overview it offers and its global focus. Download the full document here.

What do you think about Wave 4? Leave a comment!
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