Nike SB. Today was a good day.

On days like these I feel like a granddaddy talking to his grandparents about the music back in the days. Nike SB has just published a very, very cool short clip for the launch of Paul Rodriguez‘s third shoe Zoom P-Rod III. It features skater god Rodriguez, his shoes and…Ice Cube. To all kids younger than 28: Ice Cube was a gangster rapper (a musicial style which was pretty popular in the mid 1990s) back in the days. His 1993 hit ‘Today was a good day’ was cut to make it fit into prime time TV and his short appearance gives the skater story a nice twist.

Well done, Nike. You made me think of the good old days when we still sang songs about dough, bling and AK-47s. So romantic! :-)

(via Freshngood, Athadi, Tautoko)

View Comments (Add Your Comment)

  1. Couldn't watch the video without signing on to youtube. You do a terrific job by the way.

  2. Thank you very much. You're my favourite reader of the week. I wouldn't have been able to replace the video without you mentioning it. All the best…

Trackbacks:

Leave a Reply

blog comments powered by Disqus

Other Entries

Davaidavai? What’s that?

Hi, I am Gerald Hensel and I am your host tonight.

Davaidavai is a blog about the stuff which drives my professional life. Digital ideas, social media, advertising in and beyond the 1s and 0s that seem to have taken control of pretty much everything… I work as Strategy Consultant for Blast Radius, Amsterdam. To check out what I do beyond davaidavai, simply follow this link. And don't forget to send me a message in case there is anything left to say.

Subscribe to davaidavai

Follow on twitter

Read it via Facebook

The feed

Get it via email

Enter your email address:

Delivered by FeedBurner

Creative Commons License

Creative Commons License
Get Adobe Flash playerPlugin by wpburn.com wordpress themes