Absolut. Get a drinkspiration.
Juli 12th, 2009 • Brands, Mobile
We all like booze once in a while. And while the all new North Korean Taedonggang rice beer is being promoted ‘to help with stress‘ (and North Korean folks do suffer under a lot of stress lately), TBWA has chose a different communicative way for its client Absolut.
The brand’s new iPhone app “Drinkspiration” recommends drinks based on a set of contexts such as time of day, where you are, drink colour, shape of glass, etc. It also inspires what to order next by offering a constant feed of what drinks are being ordered around the world by other app owners in “real time”. Way to go, TBWA/Absolut. It certainly isn’t the reinvention of social media marketing. But it’s a neat little application which shows how lifestyle brands may intertwine classic ads, apps, social and mobile. (via Madblog)
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