Strategy

In Case Of Moon Disaster

On Failing. 3 Speeches That Were Never Held.

Published on Juni 30th, 2014 | by Gerald

Fail. Learn. Repeat. From a PR standpoint one gets the impression failing has become a virtue. The rise of startups has backed the concept of an imperfect organisation and plans that become better the more an [&hellip... Read More


Bad Ideas

Bildschirmfoto 2014-06-22 um 12.53.09

Hey adidas. We Don’t Get Your Hashtag.

Published on Juni 22nd, 2014 | by Gerald

FIFA Worldcup in Brazil. There is an awful lot to say about it, but rest assured: I won’t. Except this one thing: please stop ruining headlines with hashtags to trigger some lame ass social media activation that [&hellip... Read More


Agencies

Cannes Hates Banners

Industry Buzz. Why It’s Cool to Hate Banners.

Published on Juni 19th, 2014 | by Gerald

Digiday just came up with this article on the latest from Spring Break the annual advertising summit: Cannes apparently hates banners. Neither do I particularly care a lot about what is happening in Cannes. Nor am I a [&hellip... Read More


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