Books

How google works

New Books: How Google Works.

Published on October 19th, 2014 | by Gerald Hensel

Eric Schmidt and Jonathan Rosenberg have recently published a new book called How Google Works. It looks like a super interesting summary of their management concept, which Rosenberg describes on amazon: ‘Back in 2010, Eric and [&hellip... Read More


Ideas

Encryption

anonabox. A Tiny Box To Redefine Encryption?

Published on October 14th, 2014 | by Gerald Hensel

If you run a Kickstarter campaign with a $7,500 goal over a month and you hit $186,000 funding in just a day, then you may have invented something interesting. Anonabox is the name of a tiny [&hellip... Read More


Social

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The Sad Truth: “Are You On Ello?” [Video]

Published on October 9th, 2014 | by Gerald Hensel

“Are you on Ello” – the guy’s reaction is exactly what I was going through before AND after using Ello for the first time. If you are not yet on Ello: don’t do it. It won’t [&hellip... Read More


Ideas

KPN Apple iPhone6 Pockets

Echtzeit. KPN Enlarges Pockets of Apple Fanboys.

Published on October 4th, 2014 | by Gerald Hensel

I like this little PR stunt because of three things: 1. it comes from a real world insight (people will line up to get the new iPhone), 2. it takes sharability into account (these people have [&hellip... Read More


Media

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Study. Display Banners Suck Even More Than Expected.

Published on October 1st, 2014 | by Gerald Hensel

What’s the purpose of an agency nowadays? Personally I think we were always supposed to help our clients market their products, concepts, services or whatever it is. No matter how we decided to sell these things: [&hellip... Read More


We like

Post It Plus

Strategists Little Helper. The New Post-it® Plus App.

Published on September 26th, 2014 | by Gerald Hensel

We all love Post-it Notes for organizing projects, concepts and strategies. Post-its belong to the basic kit of any Strategy dude I can think of. They allow collaboration, they keep us flexible in meetings. They are [&hellip... Read More


Urban

Mural, Innerfields, Fischers Netz

Creativity. Fischers Netz – How A Mural is Born.

Published on September 23rd, 2014 | by Gerald Hensel

If you know Berlin or Hamburg a bit, you have probably witnessed some of the murals that decorate some of the city’s buildings. I always wondered how it is actually possible to create such an artwork. [&hellip... Read More


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