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Old School Cool. How DDB Recruited Back Then.

Published on February 17th, 2015 | by Gerald Hensel

God, I love old school long copy. In this case it is an old DDB recruiting ad and it is more than obviously from the UK. Copywriting: one more thing that the web has ruined. Damn&#... Read More


The Truth

Jonathan Mann

A Rant. “You Are Not A Content Creator.”

Published on February 8th, 2015 | by ghensel

The title of the video that I  featured in this post reminded my a little bit about Stefan Sagmeister’s brilliant rant ‘You are not a Storyteller’. But Jonathan Mann, a musician from New York,  talks about [&hellip... Read More


Design

Bildschirmfoto 2015-01-24 um 21.16.57

Here It Is. The Best Logo In The World Right Now.

Published on January 24th, 2015 | by ghensel

Bow down to your new master: Sonos has a new logo. And while it is doubtless well designed, it comes with an extra. If you scroll it vertically you will experience a great pulsing effect which is nothing [&hellip... Read More


Underway

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The Reboot. Yay, I Am Back From Vacations.

Published on January 22nd, 2015 | by ghensel

Good morning and a happy new year. You may be aware that davaidavai.com has not been updated since late last year. I simply left my desk behind and spent four amazing weeks touring Thailand, which reminded [&hellip... Read More


News

xmas1

Published on December 22nd, 2014 | by Gerald Hensel

Another year has gone and – amazingly – davaidavai.com is still there. It’s not always easy to keep on blogging, but the great response by my readers makes it easy. For now I will take some [&hellip... Read More


People

letters-of-note-robert-pirosh

A Letter. Robert Pirosh, I Like Words.

Published on December 21st, 2014 | by Gerald Hensel

I just read this wonderful letter by (back then) copywriter Robert Pirosh in Letters of Note‘s new and totally brilliant book. When Pirosh landed in Hollywood in 1934, eager to become a screenwriter, he wrote and [&hellip... Read More


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Luckyzwerg Qixxit

Lucky Zwerg. Qixxit Leads A Dwarf To His Hobbit.

Published on December 10th, 2014 | by Gerald Hensel

“Qixxit brings you anywhere” – that’s the message behind our client’s multimodal mobility app that helps you find the best route from A to B. So, what if a dwarf wants to get to the nearest [&hellip... Read More


News

COBI

Connected Biking. COBI Is Live On Kickstarter.

Published on December 3rd, 2014 | by Gerald Hensel

From 2005 to 2010 I worked for one of the hottest agencies in Germany back then: Neue Digitale, the agency which later became Razorfish Germany. It was a great agency to work for. We had amazing [&hellip... Read More


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