Experimental

Teenagers

WTF?! When Brands Try To Talk To Teenagers.

Published on March 27th, 2015 | by ghensel

Unfortunately nobody does, but even people asked me, we could easily replace the whole internetz with reddit (which is already almost the same anyway). Among the gazillion more or less relevant sub reddits that exist, I [&hellip... Read More


People

UX Teenager

OMG. The Smartphone Home Screen Of A Teenager.

Published on March 25th, 2015 | by ghensel

Today’s tweet of the day comes from Bijan Sabet, a venture capitalist, who tweeted a screenshot of his 13-year-old daughter’s smartphone home screen. To cut a long story short: she dislikes phone functionalities, she hasn’t got [&hellip... Read More


Ads

Geico Unskippable

Geico Unskippable. When Creative Idea And Media Collide.

Published on March 8th, 2015 | by Gerald Hensel

When it comes to advertising I think Marshall McLuhan’s phrase ‘The Medium is the Massage’ (sic!) is hardly anywhere as obvious as in the current Geico Unskippable Campaign. The commercials are simple, extremely funny and they play very well with [&hellip... Read More


Ads

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Old School Cool. How DDB Recruited Back Then.

Published on February 17th, 2015 | by Gerald Hensel

God, I love old school long copy. In this case it is an old DDB recruiting ad and it is more than obviously from the UK. Copywriting: one more thing that the web has ruined. Damn&#... Read More


The Truth

Jonathan Mann

A Rant. “You Are Not A Content Creator.”

Published on February 8th, 2015 | by ghensel

The title of the video that I  featured in this post reminded my a little bit about Stefan Sagmeister’s brilliant rant ‘You are not a Storyteller’. But Jonathan Mann, a musician from New York,  talks about [&hellip... Read More


Design

Bildschirmfoto 2015-01-24 um 21.16.57

Here It Is. The Best Logo In The World Right Now.

Published on January 24th, 2015 | by ghensel

Bow down to your new master: Sonos has a new logo. And while it is doubtless well designed, it comes with an extra. If you scroll it vertically you will experience a great pulsing effect which is nothing [&hellip... Read More


Underway

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The Reboot. Yay, I Am Back From Vacations.

Published on January 22nd, 2015 | by ghensel

Good morning and a happy new year. You may be aware that davaidavai.com has not been updated since late last year. I simply left my desk behind and spent four amazing weeks touring Thailand, which reminded [&hellip... Read More


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