Published on October 14th, 2014 | by Gerald Hensel
If you run a Kickstarter campaign with a $7,500 goal over a month and you hit $186,000 funding in just a day, then you may have invented something interesting. Anonabox is the name of a tiny [&hellip... Read More →
Published on October 9th, 2014 | by ghensel
The following billboard can be found 200 meters away from my living room in Berlin and it says everything you need to know to explain advertising vs social media. This is stuff to populate Powerpoint charts with. [&hellip... Read More →
Published on October 9th, 2014 | by Gerald Hensel
“Are you on Ello” – the guy’s reaction is exactly what I was going through before AND after using Ello for the first time. If you are not yet on Ello: don’t do it. It won’t [&hellip... Read More →
Published on October 7th, 2014 | by Gerald Hensel
Andrew Chen came up with a couple of disturbing figures last week. Disturbing? Doubtless: at least if my product was a mobile app. Chen collected app retention data from over 100M devices between May 2013 and [&hellip... Read More →
Published on October 4th, 2014 | by Gerald Hensel
I like this little PR stunt because of three things: 1. it comes from a real world insight (people will line up to get the new iPhone), 2. it takes sharability into account (these people have [&hellip... Read More →
Published on October 1st, 2014 | by Gerald Hensel
What’s the purpose of an agency nowadays? Personally I think we were always supposed to help our clients market their products, concepts, services or whatever it is. No matter how we decided to sell these things: [&hellip... Read More →
Published on September 26th, 2014 | by Gerald Hensel
We all love Post-it Notes for organizing projects, concepts and strategies. Post-its belong to the basic kit of any Strategy dude I can think of. They allow collaboration, they keep us flexible in meetings. They are [&hellip... Read More →
Published on September 23rd, 2014 | by Gerald Hensel
If you know Berlin or Hamburg a bit, you have probably witnessed some of the murals that decorate some of the city’s buildings. I always wondered how it is actually possible to create such an artwork. [&hellip... Read More →
Published on September 22nd, 2014 | by Gerald Hensel
Social media doesn’t sell. That may not sound like big news but I guess for many industries the social media myth (“we don’t need to sell instantly, it will pay off in the long run”), simply [&hellip... Read More →
Published on September 16th, 2014 | by Gerald Hensel
Being the passionate history geek that I am, I am always intrigued by great interactive ways to make history come alive. Among many other great examples I still regard ‘Clouds Over Cuba’ as one of the [&hellip... Read More →
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