Published on Mai 21st, 2013 | by Gerald
If you read this blog more or less regularly, you may have realized I wasn’t particularly good in updating davaidavai.com lately. This will hopefully change soon, but I was quite busy pitching new business. Also I ... Read More →
Published on Mai 15th, 2013 | by Gerald
Who knows no fear? Honda pays hommage to the brave pilots who every year overcome their fears at the starting line of the Enduropale du Touquet. Wonderful photography and super epic. You can talk about "virals" ... Read More →
Published on Mai 7th, 2013 | by Gerald
Canadian Designer Ben Barrett-Forrest cut nearly 300 paper letters to make this stop-motion animation about five centuries of typefaces. Great stuff, Ben. (via Laughing Squid)... Read More →
Published on April 26th, 2013 | by Gerald
The three most misused words in our industry are (in declining order): idea, strategy, creative. I am sure that the industry’s inability to clearly define any of these elements is actually what makes our era so ... Read More →
Published on April 24th, 2013 | by Gerald
And the alltime winner in “most underestimated” digital/digitally driven disciplines was, is, and stays: social listening. Why? Because you cannot see it and because most presentations and concepts are about things you see. And not so ... Read More →
Published on April 20th, 2013 | by Gerald
Two days ago I got pretty excited by an idea which seemed new but pretty logical: reddit users were collaborating to identify the Boston bombers. I was not very interested in the Boston manhunt. But there ... Read More →
Published on April 17th, 2013 | by Gerald
Algorithms make the world go round. They filter what you see and they define how things are ordered. And you cannot see them which makes them not only powerful but also rather creepy. One of the ... Read More →
Published on April 17th, 2013 | by Gerald
I am not well known as a passionate fanboy of print advertising. But there is an exception to every rule. In this case it is one of my favorite German ad campaigns ever: “Dahinter steckt immer ... Read More →
Published on April 15th, 2013 | by Gerald
It’s interesting to watch Facebook these days. It’s not a secret that they struggle(d) with mobile and how to make their business model (primarily paid media) portable. In January 2013 more people logged in to Facebook ... Read More →
Published on April 15th, 2013 | by Gerald
Everyone hates passwords. All of us know they are terribly important. All of us know we have to have strong passwords because very nutjob can crack them nowadays…but at the same time they technically feel out ... Read More →